ButterflyIndia.com E-commerce SEO Transformation
Savatarr Technologies led a full-scale SEO transformation for ButterflyIndia.com, one of India’s leading e-commerce platforms for kitchen and home appliances. Our goal was to boost organic visibility, drive qualified traffic, and position the brand as a top search result across high-conversion product categories. Through a combination of technical SEO optimization, content development, and strategic link building, we helped Butterfly India compete head-to-head with established marketplace giants like Amazon and Flipkart in the highly competitive kitchen appliances SEO landscape.
The Challenge
ButterflyIndia.com struggled to gain traction for commercial and transactional keywords in the saturated e-commerce appliance sector. The brand was facing stiff competition from large retailers dominating Google’s search results. Additionally, the website lacked optimized product and category pages, underutilized content assets, and suffered from several technical SEO issues that impacted crawlability and indexation. Without a robust SEO foundation, the site was unable to rank for valuable keywords like “gas stove,” “kitchen chimney,” or “mixer grinder”—leading to missed opportunities for high-intent traffic and conversions.
The Solution
Our team conducted extensive keyword research and identified over 1,000 product and category-specific keywords with high commercial intent and conversion potential. We developed content-rich, SEO-optimized category and product pages that balanced search engine requirements with user experience best practices. The results were nothing short of transformational. Organic traffic soared to 99,178 monthly visitors, marking a substantial leap in visibility and user engagement. The site began ranking for over 7,100 organic keywords, with multiple high-volume terms securing the #1 position in Google’s search results. Notably, the keyword “butterfly gas stove,” which attracts over 12,000 monthly searches, began contributing more than 5,700 visitors each month on its own. Similar breakthroughs were seen across other key product categories, including cookers and mixer grinders. This surge in performance significantly increased the brand’s discoverability, strengthened its domain authority, and solidified its presence in the digital marketplace.
The Outcomes
What makes this project a standout success is not just the growth in traffic, but the strategic shift in ButterflyIndia.com’s ability to compete with — and surpass — legacy retailers. By combining deep technical SEO with intelligent content marketing and a future-ready infrastructure, Savatarr delivered a full-funnel solution that turned an under-optimized platform into a high-performing digital asset. Today, ButterflyIndia.com is not just visible online — it leads.
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